Campaign Manager - Government Accounts
- Growth Marketing
- Full-time
- George Town, KY
Posted on April 28, 2024
Who you are
We’re looking for a Campaign Manager to lead strategy, execution, and client relationships for our government and public sector accounts. In this role, you’ll manage high-impact growth marketing campaigns while ensuring the specific needs of regulated environments are met with clarity, compliance, and creativity.
You’ll collaborate across internal teams and external partners to bring campaigns to life—on time, on budget, and with measurable impact. You’ll also help coordinate technical initiatives that support client objectives, from digital tool integration to platform rollouts.
What You’ll Do
Serve as the day-to-day lead for government client accounts, managing communications, expectations, and campaign performance
Develop and implement growth marketing strategies across paid media, email, social, search etc.
Write comprehensive briefs and campaign plans aligned with client goals and KPIs
Analyze performance data to inform strategy and continuously improve results
Coordinate with internal teams—creative, tech, and strategy—to ensure campaign alignment
Support the rollout of client-facing technologies, tools, or platforms
Ensure all work is delivered within scope, timeline, and budget
Contribute to client satisfaction, retention, and account growth
What We’re Looking For
3+ years of marketing experience in an agency, tech company, or high-growth environment
Must have experience or background in the public sector or regulated industries
Must have demonstrated success managing client-facing marketing projects
Strong knowledge of digital marketing tactics and performance metrics
Excellent communication skills—both written and verbal
Proven ability to navigate complex or regulated environments with professionalism
Experience working with government clients is highly desirable
Ability to collaborate across technical and creative functions
Organized, self-directed, and solutions-focused
Your Responsibilities
Marketing insight
Remain up to date with the latest marketing trends.
Growth marketing
Lead all aspects of growth marketing campaigns, email marketing, social, paid media, paid search, traffic and conversions. Develop tactics to scale and lead the charge with creative, out-of-the-box thinking. Constantly stay up to speed on emerging trends and tactics to bring to our clients.
Client excellence
Review and analyse client contracts, renewals and KPIs regularly to ensure client goals are met. Ability to build strong long fastest client relationships.
Analytics
Work closely with and manage data and analytics team members to get a clear picture of campaign performance and where optimisations can be made. Update campaign strategy and oversee creative implementation with our content team.
Leadership
Working with team members across the entire agency, you will be responsible for providing guidance and support to your team.
Teamwork
Constantly look to improve our internal practices and workflows to ultimately deliver efficient, seamless marketing plans to our clients.
Preferred Experience
Experience with SaaS or digital product campaigns
Familiarity with project/agency management tools such as Productive, JIRA, ASANA etc.